Bipolar and Mental Illnesses are written about here.

CBS Philly

By Syma Chowdhry

MARLTON, NJ (CBS) – The advertisement is catching shoppers’ eyes – but not for the reason you might think.

It’s no secret that Victoria’s Secret uses thin models for its campaigns, but add the words “perfect body” and that will stir up the perfect debate.

Women – and men – took their opinions to social media, and soon, the hashtag #IAmPerfect started trending.

Now, there are online petitions for the company to take the ads down.

“There is a consumer sentiment and backlash against the line ‘perfect body’ because a lot of women are feeling this is not representative of their perfect body,” says adverting expert Annie Heckenberger, of Red Tettemer O’Connell + Partners.

She says this kind of criticism from consumers has a silver lining for the company.

“In this instance, it’s very interesting that they have gotten a lot of people talking about a bra…

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