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Steve Farnsworth's Old Blog

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In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look  at few key trends that I think are worth knowing about.

Taking The Notion Of “Brands Are Publishers” And Pushing The Boundaries

How that plays out: We’ll focus on enormous empathy and customer experience (and not just more blog posts). (That doesn’t mean blog posts aren’t important, for the right company and the right customer. But it means we consider if that’s the best approach, rather than making a post the default.)

We’ll focus on more relevance and new inspirations (rather than just the tried and true).

And we’ll focus on being generously useful.

 — Ann Handley (Read More 21 Digital Marketing Trends & Predictions for 2015)

Steve’s Comment: Tom Foremski for predicted this about 10 years ago, and he was right. The idea of becoming a publisher…

View original post 756 more words

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