This week, I had an email back and forth with one of our Wick editors that gave me pause.
I wrote him to say that I thought he had been taken in by some PR spin. An industry lobbyist brought a celebrity to town and organized a tour of industry sites. Predictably, that celebrity cooed lovingly about tthe industry that was footing the bill and the local newspaper ate it up.
The editor answered without apology that he is happy to paint his community in a positive light. He could have been speaking about many of our markets when he said that there are plenty of curmudgeon’s taking pot shots at the place; he thinks it’s his job to present the good news whenever good news presents itself.
Sorry to be a bit obtuse. I’m purposely not identifying the editor nor the newspaper because it’s this issue of “positive coverage”…
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