If you’ve been anywhere near the beach (or the Indio desert) during the last year or so, you’ve likely spotted Flash Tattoos—those bold metallic temporary tattoos that were all the rage last summer—on the limbs of more than a few women. And you’re probably totally sick of them. But before you write off faux ink as a passing fad, let us introduce you to INKED by Dani, a brand-new line of temporary tats that’s breathing new life into the nostalgic art form.
Recent college grad Danielle Egna started selling her hand-drawn designs out of her Kappa Kappa Gamma sorority house and officially launched the company with her USC roommate Mandy Raeder last month. The brand was met with immediate success, selling out at Brandy Melville and Nasty Gal, and even spawned a collab with humor site Betches Love This.
View original post 228 more words