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Write Intriguingly    

“It’s no fun to come up with blog ideas for the boring industries outside of search engine optimization (SEO) and marketing. You know what I mean—the real world of forklifts, car dealerships, garden furniture and bedding. Even coming up with new content for your blog can be a bit tough.”

“Every day my blog-writing service must come up with 10-20 blog post ideas for clients in a number of diverse industries. Sometimes the industries are easy, like mobile phones or SEO, but more often than not we need blog post ideas for companies in less interesting industries. (No offense intended).”

“I’m going to share how we brainstorm content ideas so you can always come up with some—even on those uninspiring rainy days.”

  • Pull from magazines.
  • Play word association games: A great way to do this is to get some members of your team. One person starts with a root word. This could be the name of the industry you or your client is in. The next person says something related to that root word.

It might go a little like this:

  • SEO (root word)
  • Link building
  • Marketing
  • Advertising
  • Copywriting
  • Writing

“Don’t get too far from your root word, but by thinking of out of the box content ideas, you can explore some similar and complementary areas to your client’s sector. I started with “SEO,” but ended with “copywriting” and “writing,” which are topics those in SEO could be interested in.”

  • Borrow from other industries
  • Use Flipboard: “Flipboard is a great way to come up with blog post ideas because it gets you away from your desk (it is only available on tablets and mobile devices), and it’s intuitive to use. Flipping through articles on any given topic can do great things to inspire the brain.”
  • Browse spammy curator sites: “I don’t know the correct term for these sites, but I sometimes stumble across them when I get lost on the Web. I bet you’ve come across a few, too. They are basically sites about celebrities, strange and unbelievable things or crazy things. Sometimes they just curate stories and send you to another site. They do a lot of traffic sharing, and make money from ads. These sites won’t help you come up with actual content, but they will give you some great title ideas. The people that make these sites and write the titles are pretty clever. They know what makes people click.”



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