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How an Effective PR Strategy Can Boost Brand Visibility

How an Effective PR Strategy Can Boost Brand Visibility

I went to school for Public Relations, and even though I never wound up going into the field, I have always done PR tasks at the jobs I have worked st over the years. I still keep up with my public relations knowledge from Twitter and other sources, and reading articles about PR news. I thoroughly enjoyed this article and had to share it with you. 

An effective PR strategy can help a business and its brand increase visibility.” 

“You can use a news release to tell a compelling story about your products, services, events, or to convey other company information.”

“But those news releases are only useful if they get you media coverage.”

“A news release should provide clear and honest information which makes it worth the read.”

“Businesses should use well-crafted news releases as the central part of their marketing and sales strategy.”

“Aimed at enhancing brand awareness, good PR can improve sales, and credibility.”

“Including an effective PR strategy in your brand and communications program will grow brand awareness and a loyal customer base.”

“By focusing on brand relations, you’ll create the transparency and trust necessary to forge long-lasting bonds with customers and established influencers.”

“To begin, know what your benchmarks and goals are, and then measure those against previous PR strategies to see what worked and what didn’t.”

“Measure PR By Asking Yourself What’s Not Working.”

“Now, let’s look at what is and what is not working with your PR strategy.”

“It’s important to measure this in order to learn from past mistakes.”

“Let’s say you tried to get your brand featured on some of the more popular blog sites, but no one picked up the news release.”

*Ask yourself these questions:

  • Why didn’t the plan work?
  • Is there anything different you can do to ensure your work gets picked up by industry-leading blogs?
  • Why hasn’t there been attention on your product, and why has your PR initiative seemingly failed?
  • Can you compete well with your competitor’s product?
  • Did you submit your blog for an award for which your product doesn’t qualify?

*Important Tip: “Even if you’ve written the most compelling email, it still may go unnoticed by influencers.”

“This can happen due to using a generic title in your email subject line. Enlist the help of a creative title generator to come up with an eye-catching email header which won’t go unopened.

“After coming up with a winning PR strategy, you should now concentrate on employing the best method to reach mobile customers.”

Source: Effective PR Strategy


5 Techniques for Boosting PR Creativity

What Do You Do To Get Your Creative Juices Flowing?


“In a writing-heavy job, it’s common to encounter serious writer’s block that stops you in your tracks.”

“Never fear. There are proven ways to help you and your colleagues combat writer’s block and live to tell about it. Here are five tricks for fighting stagnation and fostering creativity in your work.”



What is PR, Really? Please Discuss…

What Public Relations IS:
““As public relations practice continues in the 21st century there is a growing sense that it needs better theory to provide a foundation and sustenance for public relations practice. Theory is not something abstract, remote from real-world — dare we say it — ‘academic’.”

“Having good theoretical underpinnings to what you do provides firm foundations for your day-to-day activity. It enables you to say ‘Yes’ or ‘No’ quicker to whatever challenge you face. Good theory provides clarity and purpose to your mission.”




In Defense of PR

In Defense of PR20140802-164609-60369242.jpg20140802-164656-60416099.jpg


“Pop culture doesn’t do PR professionals any favors, either. When I tell people that I run a PR firm, they leap to a mental picture of Samantha Jones from “Sex and the City.” My reality is much less glamorous (although we do have standing desks). As the mother of two, I’m usually more involved in diapers and chicken nuggets than nightclubs and celebrities. My reality needs to be more thoughtful too. I spend my days learning about the trends that are shaping our world and the next.”


10 Skills PR Professionals Must Have


“The PR industry is ever-growing. In order to adjust to these changes and become a successful PR professional, it is important to hone your public relations skills. Whether you’re looking to break into your first entry-level position or hope to climb the PR ladder, here are 10 skills all public relations professionals must have by 2022:”




Is The PR Industry Creative Enough?

Well I certainly think we are! I mean, you have to have some sort of creative gene in you to even go into PR, right? I think that we’re just as creative as any advertiser or marketer, if not even more! But that’s just my opinion.</

“NEW YORK—The PR industry is invited to take part in the third edition of the Holmes Report and Now Go Create’s landmark survey into creativity in the PR industry.
The study, conducted in association with Hill+Knowlton Strategies, seeks to analyse the PR industry’s efforts to develop breakthrough ideas as clients increasingly turn to them to drive brand-building efforts.
This year’s survey follows the 2014 Cannes Lions Festival, where PR agencies again struggle to win meaningful recognition in the category that bears its name. ”


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